Agnes Scott College Case Study

Agnes Scott College Case Study

The Challenge

The team at Agnes Scott knew their website redesign needed a plan for centralized governance and training for designated content managers. Another challenge was better illustrating the Summit Experience, the hallmark of an Agnes Scott education. Summit is a unique, holistic approach that provides each student with global learning, including an opportunity to travel internationally or domestically; leadership development; professional opportunities; digital literacy; and a board of advisers.

Agnes Scott College Case Study

The Strategy

Using cascading images, Carnegie's web team tells the Summit story with a distinct visual energy. The headings “Start Here, Lead Everywhere,” and “Begin Your Climb” add to the suggestion of the Agnes Scott journey that the Vice President for Communications and Marketing had envisioned for the website. As visitors scroll, the pages and images overlap, illustrating progress through the Summit experience and the accumulation of skills from the first year to graduation. The college was also interested in integrating the graduate programs more holistically into the website and the overall Agnes Scott story. Graduate pages were rewritten using the same template as the undergraduate program pages. The team also employed mission statement terms such as “Thinking deeply, living honorably, and engaging the intellectual and social challenges of our time” in program descriptions to echo the cornerstone of the Agnes Scott education.

CMS Consulting
Front-end Development
Search Engine Optimization
Technical Consulting
Web Application Integration
Web Governance
Website Redesign
User Research
Agnes Scott College Case Study

The Results.

The new site is mobile-friendly, accessibility compliant, fast-loading and optimized for search engines. Navigation has been streamlined and separated by topic, task, and audience; and internal and external information have been separated for a more intuitive user experience.


Increase in the average time spent on the website per visit


Increase in total site visitors in first two months after launch


Increase in total user traffic in the first year after launch


Increase in total organic traffic from 2021 to 2022

Comprehensive Design System.

A comprehensive design system supports a wide array of needs across different levels of the site.


first-photo second-photo

first-photo second-photo




"The Carnegie team collaborated with Tammy Roundy, our web developer at Agnes Scott, to improve our CMS. The changes are going to have such an impact going forward. Maintaining and updating the site is going to be so much easier. The site projects the sense of home and community that defines Agnes Scott.” Laneta Counts
Associate Vice President for Technology
Agnes Scott College

Related Case Studies.

Tell us how we can help.