Agnes Scott College Case Study

Using cascading images, Carnegie's web team tells the Summit story with a distinct visual energy. The headings “Start Here, Lead Everywhere,” and “Begin Your Climb” add to the suggestion of the Agnes Scott journey that the Vice President for Communications and Marketing had envisioned for the website. As visitors scroll, the pages and images overlap, illustrating progress through the Summit experience and the accumulation of skills from the first year to graduation. The college was also interested in integrating the graduate programs more holistically into the website and the overall Agnes Scott story. Graduate pages were rewritten using the same template as the undergraduate program pages. The team also employed mission statement terms such as “Thinking deeply, living honorably, and engaging the intellectual and social challenges of our time” in program descriptions to echo the cornerstone of the Agnes Scott education.