The COVID-19 pandemic required institutions to act quickly to incorporate virtual tools as their primary method of reaching students. This is a far cry from a decade or more of these tactics being a second or third priority. The reality is that virtual college fairs and webinars aren’t new—their place in the pecking order with respect to in-person programs like high school visits and open houses has simply changed. This strategic conversation, featuring Gil Rogers of PlatformQ Education, will discuss the spectrum of virtual engagement tactics and tools to help you decide where you are, where you strive to be, and how you can get there.