Remember when your organic Facebook posts reached thousands of prospects? Or when your grad admissions blog was a significant driver of new inquiries? Content marketing has been a tried-and-true strategy for higher ed marketing and student recruitment for years now, but the tactics, channels, and mediums are ever-evolving.
In this session, Zach Busekrus from Enrollify will share musings on the assets that higher ed will need in its marketing portfolio for the “third wave” of content marketing — think strategies to leverage creators, building out systems and processes for using AI Agents like ChatGPT and creating niche media brands to build owned audiences. You’ll leave this session inspired and empowered to craft a 3.0 Content Marketing strategy that helps your team reach its goals.