Remember when your organic Facebook posts reached thousands of prospects? Or when your grad admissions blog was a significant driver of new inquiries? Content marketing has been a tried-and-true strategy for higher ed marketing and student recruitment for years now, but the tactics, channels, and mediums are ever-evolving.

In this session, Zach Busekrus from Enrollify will share musings on the assets that higher ed will need in its marketing portfolio for the “third wave” of content marketing — think strategies to leverage creators, building out systems and processes for using AI Agents like ChatGPT and creating niche media brands to build owned audiences. You’ll leave this session inspired and empowered to craft a 3.0 Content Marketing strategy that helps your team reach its goals.

 

Your Presenter.Your Presenter.

  • Zach Busekrus Founder at Enrollify

    Zach is the Founder of Enrollify — where higher ed comes to learn new marketing skills, discover new software and services, and find their next gig. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, He enjoys discussing life's quandaries over coffee (or a good bourbon) with friends; building his second business, Sponstayneous, the internet’s best resource for last-minute Airbnb deals; trying out new HIIT workouts; and adventuring across the globe with his wife and son!

    Zach Busekrus

    Zach is the Founder of Enrollify — where higher ed comes to learn new marketing skills, discover new software and services, and find their next gig. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, He enjoys discussing life's quandaries over coffee (or a good bourbon) with friends; building his second business, Sponstayneous, the internet’s best resource for last-minute Airbnb deals; trying out new HIIT workouts; and adventuring across the globe with his wife and son!

Watch the recording.