Events WHEN & WHERE
+ Jun 18, 2024
+ 11:00 am - 12:00 pm
Optimizing Your Webpages for Google’s AI Search Generative Experience
In this recorded webinar, Carnegie Senior Content and SEO Specialist Kate McGowan explains how to prepare your website content for Google’s AI Overviews. As Artificial Intelligence (AI) becomes a foundational element of the Google search engine, websites must adapt their content to ensure visibility in the new snapshot carousel. While some tried and true foundational SEO best practices will still be important, web writers and managers must adopt new strategies in 2024. We will walk through the anatomy of the new AI Overview, highlighting the specific types of higher education website content that appear in this new position. You will learn how to strengthen your existing website content and create new content to meet new algorithm signals as we explore new keyword research approaches, image considerations, reporting limitations, and more.
Your Presenter.
Kate McGowan is a Senior Content and SEO Specialist at Carnegie. With several years of experience writing and editing in multiple genres including digital marketing copywriting, Kate creates and executes web content and SEO strategies for colleges and universities, telling the story of each institution through content writing and information architecture design. She has a deep interest in the emergence of generative AI and has spent time educating others on how to leverage AI tools as SEOs, writers, and marketers. In her free time, she reads and volunteers in community gardens.
Kate McGowan is a Senior Content and SEO Specialist at Carnegie. With several years of experience writing and editing in multiple genres including digital marketing copywriting, Kate creates and executes web content and SEO strategies for colleges and universities, telling the story of each institution through content writing and information architecture design. She has a deep interest in the emergence of generative AI and has spent time educating others on how to leverage AI tools as SEOs, writers, and marketers. In her free time, she reads and volunteers in community gardens.