On-Demand Video

The Art of Analysis: Maximizing GA4 for Higher Education

GA4 can help higher education teams better understand how prospective students engage with their website, move through key conversion points, and respond to marketing efforts. But the real value comes from knowing how to move beyond basic implementation and use the platform strategically.

In this webinar, Carnegie’s digital experts show how to customize GA4’s event-driven model to track the interactions that matter most, including RFI form submissions, application starts, content engagement, and other key moments in the student journey. You’ll also learn how to use GA4 Explorations and metrics like Engagement Rate to evaluate performance, identify opportunities, and turn data into more confident marketing and website decisions.

Watch this webinar to learn how to:

  • Move beyond basic GA4 setup and use the platform as a strategic analysis tool
  • Customize event tracking around critical higher education conversion points, including RFIs and applications
  • Use GA4 Explorations to better understand prospective student behavior and website journeys
  • Analyze key metrics like Engagement Rate to evaluate content, campaigns, and user intent
  • Identify opportunities to improve marketing performance, website experience, and enrollment outcomes

Presenters

Smiling woman with long straight hair, wearing a dark top, in a black and white portrait.
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Elizabeth Glass
Director, Google Analytics
A man in a suit and tie smiles slightly while facing the camera against a plain background.
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Viswak Subramanian
Marketing Data Analyst

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