On-Demand Video
Beyond Affordability: Messaging the Full Value of Community College
Affordability has long been one of community college’s strongest advantages. But for today’s students, cost is only part of the decision.
Join us for a research-driven webinar exploring what Next Gen learners value most when considering community college and how those priorities can shape stronger enrollment messaging. We’ll unpack new national findings on the factors shaping student choice, and share practical ways colleges can communicate a fuller, more compelling value story.
You’ll learn how to:
- Tailor messaging to meet students where they are in their community college search journey
- Communicate affordability in a way that reflects students’ real-life financial concerns
- Make academic, transfer, and career pathways easier for prospective students to understand
- Strengthen your value story across marketing and recruitment channels
We’ll also hear from Brad Henderson of Allen Community College, who will share how his team is applying these ideas on campus and translating student insights into real-world messaging and recruitment strategies.
