On-Demand Video

Graduate Enrollment in the Age of AI Search

AI search is changing how prospective graduate students discover, compare, and choose programs.

Tools like ChatGPT, Google AI Overviews, and Perplexity now deliver direct, synthesized answers that shape student perception before they ever reach your website. For graduate programs, that means visibility in AI-generated responses is quickly becoming part of the enrollment funnel.

In this webinar, Jon Covell, VP, Integrated Paid Media – Digital Division, unpacks how AI search is reshaping graduate enrollment and what institutions can do to show up accurately, competitively, and confidently in these new discovery moments.

In this webinar, you will learn:

  • How AI search is changing graduate program discovery
  • Why prospective students are relying on conversational search to compare programs
  • What it means when your institution does—or does not—appear in AI-generated answers
  • How AI systems pull from websites, third-party sources, social platforms, and other online content
  • Why Answer Engine Optimization (AEO) matters for graduate enrollment marketing
  • Practical ways to assess and improve your AI search visibility, accuracy, and share of voice

Presenter

Smiling man with a beard, wearing a checkered shirt, standing against a plain background.
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Jon Covell
VP, Integrated Paid Media – Digital Division

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