With a new competitive battle line emerging for recruiting next year’s class, one thing is clear: it’s going to be harder than ever to stand out. To connect with prospects more authentically, your segmentation strategy for content needs to be as sharp as possible. The solution: psychometrics. In this webinar, we’ll lay out the fall 2021 recruiting challenges for content and show the latest psychometric targeting methods to amp up your content in time to really make a difference for yield.