Leading Change Webinar Series | Best Practices for Managing Up, Down, and Across

Marketing leaders are often burdened with the task of institution-wide change– something that comes with immense challenge and strategic reward.  In this dynamic and demanding post-pandemic world, leaders need strategic frameworks to guide their thinking around managing conceptual change and consensus from within and across the institution.  

Join us for a 60-minute, live webinar where two established change leaders will share best practices, examples, and models for success as you prepare for your own strategic change efforts.

You’ll learn: 

  • Leading institutional change and consensus strategies and models for effective large scale change management 
  • How to bring cross-department stakeholders into the change process
  • How to launch changes effectively at your institution 
  • Tactics and strategies for motivating change within your marketing team
  • Best practices, models, and real examples you can use in this leader-level presentation and discussion session.

Your Presenters.Your Presenters.

  • Scott Ochander Chief Client Solutions Officer Persona The Ingenious and Pioneering Trailblazer

    Scott Ochander is the Chief Client Solutions Officer for Carnegie. As a former Vice President for Enrollment and Marketing, Scott Ochander is regarded as an expert in reputation and enrollment strategy in higher education. Scott pioneered a consensus-building reputation and change management research model in higher education that empowered campus communities and enabled enrollment growth and reputation transformation. Scott has worked extensively in marketing and enrollment strategy, completing hundreds of strategy development projects across higher education at some of the largest and most influential institutions in the nation.

    Scott Ochander

    Scott Ochander is the Chief Client Solutions Officer for Carnegie. As a former Vice President for Enrollment and Marketing, Scott Ochander is regarded as an expert in reputation and enrollment strategy in higher education. Scott pioneered a consensus-building reputation and change management research model in higher education that empowered campus communities and enabled enrollment growth and reputation transformation. Scott has worked extensively in marketing and enrollment strategy, completing hundreds of strategy development projects across higher education at some of the largest and most influential institutions in the nation.

  • Renea Morris Vice Chancellor for Marketing + Communications, University of Denver Persona The Resilient and Confident Coach


    With more than 25 years of marketing and communications experience, Renea Morris has led diverse teams at several companies. Her previous roles include serving as director of a multinational corporation and as co-founder of a non-profit organization. Most recently, she served as chief marketing officer at Ohio University (OHIO) for nine years. There, Renea developed and implemented strategies to amplify the university’s overall brand and enhance stakeholder relationships. Under her leadership, Renea’s team helped drive increases in applications, improvement in class quality, and growth in enrollment for several consecutive years.

    Renea Morris


    With more than 25 years of marketing and communications experience, Renea Morris has led diverse teams at several companies. Her previous roles include serving as director of a multinational corporation and as co-founder of a non-profit organization. Most recently, she served as chief marketing officer at Ohio University (OHIO) for nine years. There, Renea developed and implemented strategies to amplify the university’s overall brand and enhance stakeholder relationships. Under her leadership, Renea’s team helped drive increases in applications, improvement in class quality, and growth in enrollment for several consecutive years.

Watch the Webinar