As prospective grad student behaviors, intentions, and decision-making continue to evolve, it’s imperative to stay tuned in to as much of the insights, perspectives, and data we can to inform our approach. In this session, we’ll dive into updated trends, benchmarks, and survey data from Google, LinkedIn, Carnegie, and more – all focused on the prospective grad students we’re needing to reach, engage, and enroll. From student search behavior and social media activity to changing options surrounding data privacy, audience access and reach, and segmentation and personalization, this session will lean on the most up-to-date and reliable data and resources for your recruitment planning.

Your Presenter.Your Presenter.

  • Jaime Oleksik VP, Business Development
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    Persona The Meticulous and Inquisitive Adventurer

    Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team.

    Jaime Oleksik

    Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team.

Watch the recording.