Narratives at the Nexus: Storytelling in Service to Brand Building

As we navigate the competitive landscape of higher education, the need to stand out has never been more crucial. In this webinar, we’ll explore the transformative role of storytelling in shaping perceptions, engaging stakeholders, and building a memorable brand that resonates with students, faculty, alumni, and the wider community.

Key Topics:

  • The Power of Story: Understanding how effective storytelling goes beyond marketing to weave a cohesive identity that captures the heart and soul of your institution.
  • Engagement through Emotional Connection: Strategies to create emotional resonance with your audience, fostering a sense of belonging and loyalty that spans generations.
  • Differentiation in a Crowded Marketplace: How to use storytelling and branding to set your institution apart in a competitive environment, highlighting unique strengths and opportunities.
  • Digital Storytelling and Artificial Intelligence: Ways to use technology to create authentic stories that foster human connection.
  • Measuring Success: Approaches to evaluate the effectiveness of your storytelling and branding efforts, ensuring they contribute to your institution’s strategic goals.

Participants will learn how to use storytelling techniques to forge deeper connections and inspire people to engagement and action.

 

Your Presenter.Your Presenter.

  • Voltaire Santos Miran EVP, Creative
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    Persona The Compassionate and Charming Aficionado

    Voltaire joined the Carnegie team in 2021 when the company acquired mStoner, a web development and technology agency for higher education that he led as CEO and Head of Client Experience for more than 20 years. He spent the first decade of his career in development and alumni relations, working on print publications, alumni magazines, capital campaigns, and website launches. A natural storyteller, Voltaire enjoys teaching others how to effectively tell their brand story, empowering colleges and universities to forge transformative, memorable, and successful connections with their audiences. His expertise in information architecture, content strategy, and governance moves institutions from a project mindset to a process mindset, with powerful results.

    Voltaire Santos Miran

    Voltaire joined the Carnegie team in 2021 when the company acquired mStoner, a web development and technology agency for higher education that he led as CEO and Head of Client Experience for more than 20 years. He spent the first decade of his career in development and alumni relations, working on print publications, alumni magazines, capital campaigns, and website launches. A natural storyteller, Voltaire enjoys teaching others how to effectively tell their brand story, empowering colleges and universities to forge transformative, memorable, and successful connections with their audiences. His expertise in information architecture, content strategy, and governance moves institutions from a project mindset to a process mindset, with powerful results.

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