Higher education is experiencing a tectonic shift in the world of lead generation. Gen Z and Gen Alpha students have grown up in a world where the answer to everything is in the palm of their hand. Why attend a college fair and fill out an inquiry form when you can do the research yourself online? These students are sitting in the driver’s seat of their college search process. They are taking fewer standardized tests than prior generations and more of them are exploring skipping college altogether. As the younger generation changes their ways, so must we.
Join us for a 60-minute, live webinar where we discuss how to generate qualified leads in an increasingly crowded market.