Consumer privacy protection in the ad tech space is a rising trend that’s here to stay. Significant measures have already happened with Apple’s move to stop tracking individualized identifiers, and Google will stop collecting third-party cookies by the end of the year. All of these changes represent a momentous shift in the way online advertisers can target audiences, deliver ads, and track performance. In this session, we will:
- Review all the major privacy changes across digital platforms
- Discuss how these changes impact marketers and what they mean for your digital advertising
- Showcase how you can continue to run effective campaigns, target audiences even with the absence of cookies, and still be able to effectively track campaign performance
You’ll leave this session with a better understanding of the significant changes happening and will also learn how to set yourself up for success in this privacy-first world.