The pace of marketing decisions in higher ed is slower than in most other sectors because consensus and shared governance require it. To compensate, you may want to streamline, act decisively, and move swiftly. If you and your team go it alone, you might be able to move expeditiously and show results of your efforts more rapidly.

But going it alone inherently limits your impact. Working together with colleagues focused on brand, enrollment, and advancement leverages the power of all efforts and investments across the institution.

The power of integrated advancement–collaborating with others whose role is to champion your institution–is the secret to going further. This session will emphasize that if you want to build greater value for your institution, in terms of revenue, reputation, and relationships, it’s better to go together.

 

Your Presenter.Your Presenter.

  • Terry Flannery Executive Vice President and Chief Operating Officer, CASE

    Teresa (Terry) Flannery is a strategic, innovative, and collaborative higher education leader with more than 35 years of experience in a wide range of functions, including advancement, admissions and enrollment management, and student affairs. She has worked at large, medium, and small institutions, both public and private. One of the leading university marketing professionals in the world and recognized in 2018 as “International Brand Master,” Flannery has led some of the most successful brand campaigns in all of higher education. She is also a consultant, speaker, and author of How to Market A University: Building Value in a Competitive Environment, a new book published by the Johns Hopkins University Press in their series for higher education. In cooperation with several leading higher education marketing agencies, Flannery launched an asynchronous master course based on the book.


    Flannery is Vice President and Chief Operating Officer at CASE, one of the largest global education associations in the world and the professional development home for advancement professionals, who build relationships, revenue, and reputation in support of their institutions. She began this new role on July 1, 2022. Before coming to CASE, Flannery held the chief marketing officer role at three institutions, as Interim Vice President for Marketing and Communication at Stony Brook University, as Vice President of Communication at American University, and as Assistant Vice President at the University of Maryland. Flannery maintains an appointment as a Policy Fellow at American University’s Center for University Excellence. She has been a fellow in the Academy for Innovative Higher Education Leadership and served for a decade on the CASE Board of Trustees, including as Chair.


    Flannery holds a BA in English (American Literature) and a Master’s and Ph.D. in Education (College Student Personnel), all from the University of Maryland.

    Terry Flannery

    Teresa (Terry) Flannery is a strategic, innovative, and collaborative higher education leader with more than 35 years of experience in a wide range of functions, including advancement, admissions and enrollment management, and student affairs. She has worked at large, medium, and small institutions, both public and private. One of the leading university marketing professionals in the world and recognized in 2018 as “International Brand Master,” Flannery has led some of the most successful brand campaigns in all of higher education. She is also a consultant, speaker, and author of How to Market A University: Building Value in a Competitive Environment, a new book published by the Johns Hopkins University Press in their series for higher education. In cooperation with several leading higher education marketing agencies, Flannery launched an asynchronous master course based on the book.


    Flannery is Vice President and Chief Operating Officer at CASE, one of the largest global education associations in the world and the professional development home for advancement professionals, who build relationships, revenue, and reputation in support of their institutions. She began this new role on July 1, 2022. Before coming to CASE, Flannery held the chief marketing officer role at three institutions, as Interim Vice President for Marketing and Communication at Stony Brook University, as Vice President of Communication at American University, and as Assistant Vice President at the University of Maryland. Flannery maintains an appointment as a Policy Fellow at American University’s Center for University Excellence. She has been a fellow in the Academy for Innovative Higher Education Leadership and served for a decade on the CASE Board of Trustees, including as Chair.


    Flannery holds a BA in English (American Literature) and a Master’s and Ph.D. in Education (College Student Personnel), all from the University of Maryland.

Watch the recording.