Drawing from Campus Sonar’s January 2021 Social Listening Benchmarks for Higher Education research, Liz Gross will share where conversations from and about campuses are happening online while highlighting patterns in the data to help inform your digital strategy. She’ll also include specific recommendations from Campus Sonar’s strategists, including:

  • How to compare different sources of online conversations about your campus to industry benchmarks
  • How small campuses can prioritize social media resources to increase earned conversation
  • What makes forums different from other online conversation sources
  • Where you can expect to find the most positive online conversations about your campus