In an age where data drives decisions, how can higher education institutions use social media not just as a communication tool, but as a powerful narrative builder? This session explores the relationship between storytelling and data analytics in social media management. Learn how to construct compelling narratives that resonate with students and faculty, utilize social media as a leadership tool, measure the impact through key performance indicators, and secure additional resources and leadership support. Whether you’re a social media manager, a marketer, or a decision-maker in higher education, this session will equip you with actionable insights to tell stronger stories and showcase the good work being done across your campus.

 

Your Presenters.Your Presenters.

  • Ross Sims Sr Director - Enterprise & Public Sector at Sprout Social

    Ross is the Senior Director of Higher Education & Enterprise at Sprout Social for the past 3 years and in the data and analytics space for over 10 years. Ross works with Higher Education customers daily to increase their engagement & awareness on Social Media, in addition to helping Academic customers tie social data to their larger initiatives and larger marketing systems & campaigns.

    Ross Sims

    Ross is the Senior Director of Higher Education & Enterprise at Sprout Social for the past 3 years and in the data and analytics space for over 10 years. Ross works with Higher Education customers daily to increase their engagement & awareness on Social Media, in addition to helping Academic customers tie social data to their larger initiatives and larger marketing systems & campaigns.

  • HATTIE WILKINSON Solutions Engineer at Sprout Social

    Hattie Wilkinson is a seasoned social media expert with over 8 year of experience across diverse industries. In her current role as a Solutions Engineer at Sprout Social, she collaborates closely with higher education social teams, leveraging Sprout Social’s capabilities to streamline workflows and establish the tangible ROI of their social initiatives. Hattie’s passion lies in all things social data and helping social teams navigate the ever-evolving social landscape.

    HATTIE WILKINSON

    Hattie Wilkinson is a seasoned social media expert with over 8 year of experience across diverse industries. In her current role as a Solutions Engineer at Sprout Social, she collaborates closely with higher education social teams, leveraging Sprout Social’s capabilities to streamline workflows and establish the tangible ROI of their social initiatives. Hattie’s passion lies in all things social data and helping social teams navigate the ever-evolving social landscape.

  • DAVID ELDER Account Executive, Higher Education at Sprout Social

    I've been fortunate to provide Higher Education software to University professionals my entire career. Using intuitive analytics to provide data-driven insights has been a part of my life since I was a Microsoft Excel tutor in my own student days. The passion that Higher Ed marketers and communicators display on a daily basis inspires my work regularly. In my free time I enjoy hanging out with my dog Goose by Lake Michigan and watching football.

    DAVID ELDER

    I've been fortunate to provide Higher Education software to University professionals my entire career. Using intuitive analytics to provide data-driven insights has been a part of my life since I was a Microsoft Excel tutor in my own student days. The passion that Higher Ed marketers and communicators display on a daily basis inspires my work regularly. In my free time I enjoy hanging out with my dog Goose by Lake Michigan and watching football.

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