In this short video, we discuss audience sentiment and how it could (and should) shape your marketing materials. Sentiment doesn’t often get much attention during marketing planning phases which leads to big decisions being made in a vacuum that could be unclear, unattractive, and inauthentic to the intended audience. In this video overview of our Message Assessment product you’ll learn:

  • When is the right time to assess messaging and marketing materials.
  • The types of marketing materials and different audiences that can be assessed.
  • How we provide results in a quick time frame of four to six weeks.
  • A few different examples of the types of recommendations/results we provide to our clients.

 

Want to learn more about this exciting product? See everything our Message Assessment Workshops have to offer.

Your PresenterYour Presenter

  • Linden Pechette Senior Enrollment and Marketing Strategist
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    Persona The Supportive and Confident Champion

    As an Enrollment and Marketing Strategist for Carnegie, Linden Pechette enjoys supporting clients in identifying their authentic personality and finding creative ways to achieve their enrollment goals. During her seven years in higher education, Linden served as a leader in residential life, orientation, and enrollment management, where she developed a passion and expertise for perfecting and expanding personalized communication and student engagement plans that drive students to enrollment. Linden holds a BA in Speech and Hearing Sciences from Indiana University and a MSEd in Higher Education and Student Affairs from Indiana University-Purdue University Indianapolis.

    Linden Pechette

    As an Enrollment and Marketing Strategist for Carnegie, Linden Pechette enjoys supporting clients in identifying their authentic personality and finding creative ways to achieve their enrollment goals. During her seven years in higher education, Linden served as a leader in residential life, orientation, and enrollment management, where she developed a passion and expertise for perfecting and expanding personalized communication and student engagement plans that drive students to enrollment. Linden holds a BA in Speech and Hearing Sciences from Indiana University and a MSEd in Higher Education and Student Affairs from Indiana University-Purdue University Indianapolis.

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