The last year has been an extraordinary time for higher education. In response, the Education Vertical at Google has been deeply committed to helping colleges gain insight into the student mindset and changing expectations throughout the pandemic. Part of this effort was led by John Farrar, Director of Education at Google, who launched a biweekly education speaker series amid COVID-19. During this session he’ll share student insights, search trends, and changes in prospect behavior. Through a live Q&A conversation led by Alexa Poulin, EVP of Digital Operations at Carnegie Dartlet, John will bring his unique perspective on not only the student mindset but the ways Google can support the evolving space rooted in these insights and research.