Psychographic Audience Segmentation

WHEN & WHERE
+ Dec 3, 2019

Carnegie’s core philosophy fuses the principles of human psychology with cutting-edge research, strategy, communications, and marketing services to connect organizations and their target audiences in the most meaningful ways. In this three-part webinar series, you’ll learn how to solidify your institution’s most enduring competitive advantage through The Science of Human Connection as we build on Personality, Perception, Pack, Personification, Personas, and Precision.

Details: Who do you attract, and how do you communicate to them? This webinar will explore how to match your demographics with psychographics and build remarkably informative persona profiles that can guide your marketing strategy to new heights. Learn how to segment these personas and communicate with them in a meaningful way while maintaining your institution’s authentic personality.