In this session, Google Managing Director of the Americas, Steven Yap, provides an overview of the much-anticipated redaction of 3rd party cookies, the implications, and what the world ahead will look like for digital marketing and ad technology.

 

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  • Stephen Yap Managing Director of Americas at Google

    Stephen Yap is the Managing Director of Google Marketing Platform for the Americas. In this role, he is responsible for leading strategy for Google’s Ad Technology business by driving adoption and usage of advanced data and technology solutions, including Display and Video 360, Campaign Manager, Search Ads 360, Google Analytics, and Cloud-based analytics tools.

    Stephen Yap

    Stephen Yap is the Managing Director of Google Marketing Platform for the Americas. In this role, he is responsible for leading strategy for Google’s Ad Technology business by driving adoption and usage of advanced data and technology solutions, including Display and Video 360, Campaign Manager, Search Ads 360, Google Analytics, and Cloud-based analytics tools.

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