The Power of Human Connection: Authentic Brand Strategy in Higher Education

In this 10-minute overview of Carnegie’s Brand Strategy research, Linden Pechette walks you through Carnegie’s approach to developing an authentic brand strategy for your institution.

At the end of this session, you will have learned:

  • How Carnegie uses the power of human connection to fuel engagement
  • The critical components of brand strategy development
  • How Carnegie incorporates key stakeholders for maximum buy-in and impact

Your Presenter.Your Presenter.

  • Linden Pechette Senior Enrollment and Marketing Strategist
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    Persona The Supportive and Confident Champion

    As an Enrollment and Marketing Strategist for Carnegie, Linden Pechette enjoys supporting clients in identifying their authentic personality and finding creative ways to achieve their enrollment goals. During her seven years in higher education, Linden served as a leader in residential life, orientation, and enrollment management, where she developed a passion and expertise for perfecting and expanding personalized communication and student engagement plans that drive students to enrollment. Linden holds a BA in Speech and Hearing Sciences from Indiana University and a MSEd in Higher Education and Student Affairs from Indiana University-Purdue University Indianapolis.

    Linden Pechette

    As an Enrollment and Marketing Strategist for Carnegie, Linden Pechette enjoys supporting clients in identifying their authentic personality and finding creative ways to achieve their enrollment goals. During her seven years in higher education, Linden served as a leader in residential life, orientation, and enrollment management, where she developed a passion and expertise for perfecting and expanding personalized communication and student engagement plans that drive students to enrollment. Linden holds a BA in Speech and Hearing Sciences from Indiana University and a MSEd in Higher Education and Student Affairs from Indiana University-Purdue University Indianapolis.

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