As the higher education industry continues to adjust to a new normal in preparation for the 2025 demographics cliff, understanding the core student audience is critical. Carnegie learns about this audience primarily through ongoing national survey research of incoming students. In this session, Carnegie’s SVP of Research will review the major findings of this year’s survey, which includes opinions and perceptions from more than 14,000 graduating seniors from our CollegeXpress service. The findings include a look at factors of school choice, the platforms students are using today, how information seeking about college has shifted, and how young people are evaluating the informational currency of social media posts. Overall, this session will be a great primer to our 70-page graduating seniors report.

 

Your Presenter.Your Presenter.

  • Jared Brickman SVP, Research
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    Persona The Creative and Analytical Theorist

    Jared Brickman considers himself a true data nerd. With a decade of research experience in communication technologies and campaign studies, Jared is practical, focused, and driven by the compelling stories found underneath the numbers. He has won local, national, and international awards for his overall research on mobile health, viral web content, and online social support. He is also an active member of the research review community and is an upcoming member of the editorial board for the peer-reviewed journal New Media and Society.

    Jared Brickman

    Jared Brickman considers himself a true data nerd. With a decade of research experience in communication technologies and campaign studies, Jared is practical, focused, and driven by the compelling stories found underneath the numbers. He has won local, national, and international awards for his overall research on mobile health, viral web content, and online social support. He is also an active member of the research review community and is an upcoming member of the editorial board for the peer-reviewed journal New Media and Society.

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