In the dynamic landscape of higher education, a strong online presence is crucial for attracting right-fit students. Among the key components of a university’s digital presence, program pages play a pivotal role. What information is most critical to include? What should we consider when developing a program page for a new program? How do we tackle two similar programs that are often confused by our students? This recorded webinar aims to provide answers to the above and provide a set of recommendations for developing higher-performing program pages on your institution’s website.

 

Your Presenter.Your Presenter.

  • Rebecca Hofstetter AVP, Content + SEO
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    Persona The Confident and Adventurous Seeker

    As AVP, SEO and Content at Carnegie, Rebecca Hofstetter works with colleges and universities to enhance their search engine visibility, create data-driven content strategies, and deliver a positive web user experience to prospective students. She regularly runs SEO writing workshops for institutions and has presented on SEO at dozens of conferences. Rebecca has worked in higher education marketing for seven years and was an adjunct professor of writing before that. She has a passion for education and considers herself a lifelong learner.

    Rebecca Hofstetter

    As AVP, SEO and Content at Carnegie, Rebecca Hofstetter works with colleges and universities to enhance their search engine visibility, create data-driven content strategies, and deliver a positive web user experience to prospective students. She regularly runs SEO writing workshops for institutions and has presented on SEO at dozens of conferences. Rebecca has worked in higher education marketing for seven years and was an adjunct professor of writing before that. She has a passion for education and considers herself a lifelong learner.

Watch the recording.