insights

Ideas, Insights, and Perspectives

Expert perspectives and practical guidance designed to help higher education leaders navigate today’s challenges while preparing for what’s next—so institutions, and the students they serve, can thrive.

  • Blog
    Digital Advertising
    Google’s Search Advertising Slowdown Signals a Turning Point for Higher Ed Marketing
    Google’s search ad growth is slowing as AI Mode expands. Explore what this means for higher ed marketing, paid search, and AEO strategy.
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  • On-Demand Video
    Enrollment
    Beyond Affordability: Messaging the Full Value of Community College
    Watch the on-demand webinar to explore how community colleges can strengthen recruitment messaging through academics, affordability, flexibility, and brand.
    Watch Video
  • Blog
    Digital Advertising
    Why Community Colleges Should Be Taking Advantage of Website Personalization
    It’s no secret that the student experience of attending a community college contrasts significantly with that of a traditional four-year institution, and with that, so do the different marketing tactics used between both types of institutions.
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  • Case Study
    Enrollment
    St. Catherine University
    See how St. Catherine University grew adult and graduate enrollment by 19% with an integrated enrollment, digital marketing, and student engagement strategy.
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  • Research
    Digital Advertising
    Search Marketing in the Age of AI
    Download Carnegie’s 2026 report on higher ed search marketing, AI search, SEO, AEO, paid search, zero-click behavior, and institutional visibility.
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  • Blog
    Student Success
    How Campus Spaces Can Support Student Belonging and Retention
    Explore how campus planning, student centers, residence halls, pathways, and gathering spaces can support student belonging, engagement, and retention.
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