A Whole New Web World: End-to-End Digital Solutions for Higher Education

WHEN & WHERE
+ Dec 16, 2021

Today’s digitally-immersed prospective students expect an integrated, seamless college search experience. From increasing brand awareness to generating leads to student search marketing and enrollment communications, all roads lead to a holistic marketing solution with the student at the center.    Under pressure from shifting student expectations, as well as from ever-tightening budgets, today’s savvy higher ed marketers must apply the latest digital tools to build innovative, modern marketing initiatives.  In this hour-long, live webinar, we’ll share how forging a deep understanding of your students lays the foundation for a whole new web world, one that leverages data and insights to convert and ultimately, enroll right-fit students.  You’ll learn: 
  • The importance of building an authentic brand to better connect with students 
  • How to integrate your marketing and enrollment communications for maximum impact 
  • Why your website is top marketing tool  
  • How you can be sure your digital marketing campaigns are meeting the right students in the right place at the right time
 

Meet the Experts.Meet the Experts.

  • Alexa Poulin Chief Digital Officer


    Alexa Poulin manages the daily operations of Carnegie’s leading-edge Digital marketing team. She understands the complexities of recruitment and enrollment marketing challenges, as a former collegiate director of marketing with more than 20 years of student-facing marketing experience. Alexa also serves as a board member of the American Marketing Association, working alongside colleagues to plan and execute AMA’s annual Higher Ed Symposium.

    Alexa Poulin


    Alexa Poulin manages the daily operations of Carnegie’s leading-edge Digital marketing team. She understands the complexities of recruitment and enrollment marketing challenges, as a former collegiate director of marketing with more than 20 years of student-facing marketing experience. Alexa also serves as a board member of the American Marketing Association, working alongside colleagues to plan and execute AMA’s annual Higher Ed Symposium.

  • Eric Page EVP, Enrollment and Marketing Strategy


    Eric Page brings a bold approach to clients’ enrollment solutions, propelled by his 15+ years of experience leading and executing cutting-edge communications and marketing strategies. He has expertise across the board, including in strategic planning, organizational dynamics, higher education enrollment and marketing, media and public relations, digital marketing, social media, website design, storytelling, and content marketing strategy. Eric previously led the admission recruitment and marketing team at the University of Iowa, where he engineered a 17% growth in enrollment over a two-year period.

    Eric Page


    Eric Page brings a bold approach to clients’ enrollment solutions, propelled by his 15+ years of experience leading and executing cutting-edge communications and marketing strategies. He has expertise across the board, including in strategic planning, organizational dynamics, higher education enrollment and marketing, media and public relations, digital marketing, social media, website design, storytelling, and content marketing strategy. Eric previously led the admission recruitment and marketing team at the University of Iowa, where he engineered a 17% growth in enrollment over a two-year period.

  • Voltaire Santos Miran CEO, Head of Client Experience, mStoner


    Voltaire joined the Carnegie team in 2021 when the company acquired mStoner, a web development and technology agency for higher education that he led as CEO and Head of Client Experience. He has spent the last decade in development and alumni relations, working on print publications, alumni magazines, capital campaigns, and website launches. A natural storyteller, Voltaire enjoys teaching others how to effectively tell their brand story, empowering colleges and universities to forge transformative, memorable, and successful connections with their audiences. His expertise in information architecture, content strategy, and governance moves institutions from a project mindset to a process mindset, with powerful results.

    Voltaire Santos Miran


    Voltaire joined the Carnegie team in 2021 when the company acquired mStoner, a web development and technology agency for higher education that he led as CEO and Head of Client Experience. He has spent the last decade in development and alumni relations, working on print publications, alumni magazines, capital campaigns, and website launches. A natural storyteller, Voltaire enjoys teaching others how to effectively tell their brand story, empowering colleges and universities to forge transformative, memorable, and successful connections with their audiences. His expertise in information architecture, content strategy, and governance moves institutions from a project mindset to a process mindset, with powerful results.

  • Megan Robinson EVP, Strategy, Underscore


    Megan is an expert on the endless possibilities of Slate and is eager to share her enthusiasm about its latest and greatest new features with clients. As a former admissions counselor, she understands the complexities of recruitment and operations in the higher education industry. She joined the Carnegie team in 2021 as part of the company’s merger with Underscore, a dedicated Slate development and optimization company.

    Megan Robinson


    Megan is an expert on the endless possibilities of Slate and is eager to share her enthusiasm about its latest and greatest new features with clients. As a former admissions counselor, she understands the complexities of recruitment and operations in the higher education industry. She joined the Carnegie team in 2021 as part of the company’s merger with Underscore, a dedicated Slate development and optimization company.

Watch a recorded webinar.

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