insights

Ideas, Insights, and Perspectives

Expert perspectives and practical guidance designed to help higher education leaders navigate today’s challenges while preparing for what’s next—so institutions, and the students they serve, can thrive.

  • Blog
    Enrollment
    Affordability is Both Perception and Reality
    More than half of the 3,000+ teenagers Carnegie surveyed for the Next Gen Learners Report said they are not currently planning to attend college.
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  • Research
    Enrollment
    The Community College Advantage: What Next Gen Learners Need Beyond Affordability
    Discover what drives community college enrollment decisions beyond affordability, including academics, brand, ROI, AI, and student decision-making.
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  • Blog
    Digital Advertising
    Breaking the PDF Habit in Higher Ed: Why Website Bloat is a Governance Problem, Not a Tech One
    Campus websites frequently function as digital archives for thousands of outdated files, ranging from massive multi-page student handbooks to obsolete registration forms. This phenomenon, commonly referred to as “PDF bloat,” is rarely a simple storage issue or a temporary design oversight.
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  • Case Study
    Digital Advertising
    Rice University
    See how Carnegie’s Answer Engine Optimization strategy helped Rice Business increase AI search visibility by 49%, reach #1 share of voice, and grow AI-driven engagement.
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  • Blog
    Digital Advertising
    ChatGPT Ads and the Future of Higher Ed Search Marketing
    Search has changed. Prospective students are increasingly asking AI tools to help them compare college options, understand program differences, explore career pathways, and decide what step to take next.
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  • On-Demand Video
    Enrollment
    Building a Modern Enrollment Engine: The New Rules of Student Search, AI Discovery, and Personalization
    Watch Carnegie’s on-demand webinar on building a modern enrollment engine with AI visibility, student search insights, personalized engagement, and cross-channel strategy.
    Watch Video

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