TXGAP and Carnegie have partnered to offer this webinar focusing on the constantly changing social media landscape and identifying the best approaches to finding your target audience online. In this session, you’ll discover who uses social media and which networks appeal to which demographics. We’ll discuss how to leverage various tactics and the platforms’ extensive targeting capabilities such as location, age, gender, list matching, and Retargeting to help meet your admission goals. Lastly, we’ll share some best practices on how to create targeted messaging, videos, and images that inspire your audience to learn more about your school, event, or exciting campus culture.

Watch the Recording.