In today’s landscape, cultivating a vibrant institutional brand is vital for higher education institutions to thrive. Yet, institutions often don’t get further than a set of brand standards and a new viewbook. Join us for an insightful presentation on the transformative power of brand activation in higher education. We’ll share a holistic framework for successful brand activations that bridges the gap between intention and tangible outcomes. Renea Morris and Voltaire Santos Miran will outline the key strategies, action plans, and success metrics used in bringing a new brand platform to life.

You’ll learn how to:

  • Breathe life into your brand by fostering widespread adoption to create captivating experiences
  • Envision a brand activation plan that transitions vision into reality
  • Mobilize brand ambassadors and empower stakeholders to effectively champion your brand
  • Sequence efforts for maximum impact
  • Identify clear governance structures and implement analytical frameworks for actionable insights

 

Your Presenters.Your Presenters.

  • Voltaire Santos Miran EVP, Creative
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    Persona The Compassionate and Charming Aficionado

    Voltaire joined the Carnegie team in 2021 when the company acquired mStoner, a web development and technology agency for higher education that he led as CEO and Head of Client Experience for more than 20 years. He spent the first decade of his career in development and alumni relations, working on print publications, alumni magazines, capital campaigns, and website launches. A natural storyteller, Voltaire enjoys teaching others how to effectively tell their brand story, empowering colleges and universities to forge transformative, memorable, and successful connections with their audiences. His expertise in information architecture, content strategy, and governance moves institutions from a project mindset to a process mindset, with powerful results.

    Voltaire Santos Miran

    Voltaire joined the Carnegie team in 2021 when the company acquired mStoner, a web development and technology agency for higher education that he led as CEO and Head of Client Experience for more than 20 years. He spent the first decade of his career in development and alumni relations, working on print publications, alumni magazines, capital campaigns, and website launches. A natural storyteller, Voltaire enjoys teaching others how to effectively tell their brand story, empowering colleges and universities to forge transformative, memorable, and successful connections with their audiences. His expertise in information architecture, content strategy, and governance moves institutions from a project mindset to a process mindset, with powerful results.

  • Renea Morris Principal, High Marks Consulting
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    Renea Morris

Watch the recording.