When we talk about the “Amazon effect,” we usually think about disruption in the retail industry – not the dramatic shift in consumer expectations for immediacy and user personalization. But the reality is that students, like most consumers, expect a personalized experience during their college search process – just like they do for their Netflix and Amazon accounts.
To appeal to new generations of students who demand clearly articulated value propositions, new delivery channels, and student-centric experiences, colleges and universities need creative and strategic ways to distinguish themselves from the competition. Enter personalization.
Join us for a 60-minute, live webinar where we deliver the roadmap for how colleges and universities can integrate personalization along every step of the prospective student journey: from stealth applicants to CRM integration, to website content. Get a better understanding of what personalization should look like, what you should be aspiring to do, and how you can reach across the aisles between marketing and communications and admissions to deliver tangible results.