Standing out to prospective students depends on authentic and personalized messages. Carnegie is a leader in understanding the “who” of both institutions and their students to craft better communication and build human connections. One of the best ways to accomplish this is through psychometrics: a marriage of the demographic and psychographic factors that dictate behavior and personality.
Always innovating, Carnegie has constructed a student psychometrics system that is turnkey and ready for implementation at any institution: a simple but transformative tool called the Carnegie Motivator. Knowing the primary Motivator of a prospective student changes the game in segmentation and communications-flow. During this webinar, we’ll unveil the reasoning and science behind the Carnegie Motivator and how it can be used for everything from creative execution to digital marketing.
Carnegie announces the acquisition of Fire Engine RED's Student Search service.