Standing out to prospective students depends on authentic and personalized messages. Carnegie is a leader in understanding the “who” of both institutions and their students to craft better communication and build human connections. One of the best ways to accomplish this is through psychometrics: a marriage of the demographic and psychographic factors that dictate behavior and personality.

Always innovating, Carnegie has constructed a student psychometrics system that is turnkey and ready for implementation at any institution: a simple but transformative tool called the Carnegie Motivator. Knowing the primary Motivator of a prospective student changes the game in segmentation and communications-flow. During this webinar, we’ll unveil the reasoning and science behind the Carnegie Motivator and how it can be used for everything from creative execution to digital marketing.


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Carnegie announces the acquisition of Fire Engine RED's Student Search service.