When something is confusing, where do teens go? Probably TikTok, but then, to mom and dad. Parents and family members are some of the biggest influencers on a student’s admissions journey and are a critical constituency for colleges to engage during the enrollment process. So why are families so important, and how do you engage them to fuel your goals? We asked! We’ll walk through 9 key takeaways from two recent research studies that reviewed the influence and impact of families, provide advice on how to scale your strategy to address these expectations and share the results institutions are seeing. Then we’ll dig into the details with Dordt University, sharing how their team used everything from parent portals to pizza parties to welcome their largest freshman class to date.