Google’s Religious Policy Changes—What it Means for Enrollment Marketers

WHEN & WHERE
+ May 3, 2022
+ 2:00 pm - 2:45 pm
This webinar is brought to you in partnership with NACCAP.     Google has expanded the enforcement of its advertising policies, which is having a real impact on religious-affiliated institutions’ digital marketing efforts. Google's policy prohibits advertisers from using its products to select or target ads based on religious beliefs. The intention is to protect people from predatory targeting, the result is institutions are being flagged for simply expressing their faith-based affiliation on their website.       In this session, we’ll address:
  • The policy implications
  • How to address and respond to the changes
  • Alternative solutions for reaching your audience

Watch the free webinar.



Your Presenter.Your Presenter.

  • Jaime Oleksik AVP, Strategic Marketing Persona The Meticulous and Inquisitive Adventurer

    Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team.

    Jaime Oleksik

    Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team.