With the rising consumer expectations and regulatory developments, we are entering a new era of privacy concerns. How can we adjust our higher education digital marketing strategy to adapt to this new world?
In January 2022, the Austrian Data Protection Authority ruled that the use of Google Analytics violates the EU General Data Protection Regulation (GDPR) laws. Rendering Google Analytics virtually illegal in Austria. What does this mean for the future of Google Analytics in the United States and how can colleges and universities prepare for changes that are sure to come?