insights

Ideas, Insights, and Perspectives

Expert perspectives and practical guidance designed to help higher education leaders navigate today’s challenges while preparing for what’s next—so institutions, and the students they serve, can thrive.

  • Blog
    Institutional Strategy
    Mission-Driven Messaging: Writing Advancement Copy That Connects
    Writing compelling copy for advancement campaigns is a critical component of effective higher education communication, but striking the balance between sounding authentic versus sales-y, transparent versus desperate, is no small feat. 
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  • On-Demand Video
    Enrollment
    The Next Gen Learner: What’s Changed and What to Do About It
    On-Demand Video The Next Gen Learner: What’s Changed and What to Do About It Students aren’t outright rejecting higher ed, but they are asking different questions.
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  • Blog
    Institutional Strategy
    AI, Student Agency, and the Human Work of Higher Education
    At ASU GSV, one of the clearest reminders about AI in higher education did not come from a product demo, a platform announcement, or a technical roadmap. It came from students. During a student-centered session hosted as part of Carnegie’s AI Collaborative, young people spoke candidly about how they are using AI today. Not someday. Not theoretically. Today.
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  • Case Study
    Digital Advertising
    Rice University
    See how Carnegie’s Answer Engine Optimization strategy helped Rice Business increase AI search visibility by 49%, reach #1 share of voice, and grow AI-driven engagement.
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  • Blog
    Digital Advertising
    Carnegie Wins Five 2026 Telly Awards
    We are proud to share that Carnegie and our partners have been honored with five awards at the 47th annual Telly Awards, including a People’s Telly Award for our brand anthem video. Our winning entries included one People’s Telly Award, three Silver, and one Bronze.
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  • Research
    Enrollment
    The Next Gen Learners Report
    Download Carnegie’s Next Gen Learners Report to explore how teens evaluate college today, from affordability and belonging to AI, authenticity, and career outcomes.
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