Learn how to better utilize the resources already at your fingertips. We’ll start with Slate’s most insightful tool: Ping. You’ll gain strategies to get the most out of the data through both your Prospect and Ping Configurable Join bases. Measure success of your digital marketing and communication campaigns natively in Slate and discover how to leverage your findings. Then, we’ll show you how to fuse your Ping knowledge with other tools like Google Analytics, measuring website visits, direct traffic, paid ads, organic social media postings, Slate forms, and more. Work more effectively with your marketing department to hone your approach to utilizing UTM parameters to better track success both inside and out of Slate.

 

Your Presenters.Your Presenters.

  • Ted Magdzinski SVP, Partnerships + Integrations, Slate Optimization
    Email LinkedIn
    Persona The Sophisticated and Sympathetic Advisor

    As a data guru, Ted’s unrivaled expertise spans from queries and migration to user-experience enhancements. He has dedicated more than a decade to recruiting and retaining prospective students for colleges all over the country, and he has a deep knowledge and understanding of the complicated numbers that institutions need to leverage with today’s digital natives. Ted joined the Carnegie team as part of the company’s merger with Underscore, a dedicated Slate development and optimization company.

    Ted Magdzinski

    As a data guru, Ted’s unrivaled expertise spans from queries and migration to user-experience enhancements. He has dedicated more than a decade to recruiting and retaining prospective students for colleges all over the country, and he has a deep knowledge and understanding of the complicated numbers that institutions need to leverage with today’s digital natives. Ted joined the Carnegie team as part of the company’s merger with Underscore, a dedicated Slate development and optimization company.

  • Vivien Francis Assistant Director of Digital Marketing, Asia School of Business
    LinkedIn
    Vivien Francis

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