From Research to Enrollment: Understanding, Engaging, and Influencing Prospective Students on LinkedIn
Insights on How LinkedIn Influences the Prospective Student Journey
Carnegie and LinkedIn have partnered to deliver these valuable insights into the prospective student decision journey and the ways in which prospects use LinkedIn and other forms of social media to inform their enrollment decision making process. From what stage of research these students are in, to the marketing implications that exist when looking to communicate and engage with prospective students on digital platforms, the results of our study can inform your institution's marketing decisions.
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More than 950 LinkedIn members responded to our online survey, with 46% of respondents categorized as current graduate students and recent alumni (those who graduated with their master’s within the last 12 months), 40% of respondents categorized as prospective graduate students, and 14% of respondents categorized as bachelor’s degree completion prospects/current students. Some of the highlights of the report include:
of prospects wanted to be contacted via phone or text in the research phase
increase in EDU prospects submitting lead forms
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“The institutions who best understand the prospective student journey and speak to audiences with a consumer-centric message, in the right medium and at the right time, are the ones most likely to see ROI across marketing and admissions. Working with wonderful partners like Carnegie ensures that we can continue to deliver impactful marketing to best convert prospect interest to action and ultimately advance the interests of your institution." Jessica Naeve
Senior Director, Education Vertical
LinkedIn Marketing Solutions