Higher Ed Branding RFP Guide

Building a Successful Branding RFP

Writing an informative and robust branding request for proposal (RFP) is crucial to receiving a high quantity and quality of proposals. So, we’ve put together a guide of all the most important information to include to ensure you receive the best possible submissions.

Higher Ed Branding RFP Guide


In our Branding Request for Proposals Guide, we break down each essential section of an RFP for a branding project and why it’s important. We provide the questions to ask yourself about your current process, brand, and goals to help you find the right partner for you. This template works as a framework that allows you to drop your institution’s information directly into the document. We also include an evaluation rubric to score RFPs. Having that quantitative data is a huge help in the partner selection process.

This guide and template include:

  • Which information to include in your branding RFP and why it’s important
  • Examples of goals, priorities, and timelines for a branding project
  • An evaluation rubric to score RFPs on a 100-point scale
  • Finalist presentation questions after the RFP process is complete

Download the Branding RFP Guide.