How to SEO Your Blog
The Real Power of Content Marketing Lies in SEO
In this guide, we’ll discuss how to discover those questions that students are searching for. You’ll learn how to turn those questions into blog content ideas and how to format that blog content so it will appear in Google’s search results. Lastly, we will teach you how to share that content on social media channels to extend your reach and attract even more prospective students.
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How to Optimize Your Higher Ed Blog for Google
Today, most universities are not using SEO in their blogs, or worse—not blogging at all! There is a huge opportunity to get to this relatively untouched market before the competition. Blogs and news articles can target unique keywords that otherwise don’t make sense on regular program or admission pages.
If you utilize SEO and content marketing, your institution could make it to the first page of Google; start drawing in unique, qualified traffic; and build up your brand’s reputation organically.
Featuring a blog as a key part of your website will give you a 434% better chance of being ranked highly on search engines.