How to SEO Your Blog

The Real Power of Content Marketing Lies in SEO

In this guide, we’ll discuss how to discover those questions that students are searching for. You’ll learn how to turn those questions into blog content ideas and how to format that blog content so it will appear in Google’s search results. Lastly, we will teach you how to share that content on social media channels to extend your reach and attract even more prospective students.

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How to SEO Your Blog

How to Optimize Your Higher Ed Blog for Google

Today, most universities are not using SEO in their blogs, or worse—not blogging at all! There is a huge opportunity to get to this relatively untouched market before the competition. Blogs and news articles can target unique keywords that otherwise don’t make sense on regular program or admission pages.

If you utilize SEO and content marketing, your institution could make it to the first page of Google; start drawing in unique, qualified traffic; and build up your brand’s reputation organically.

How to Optimize Your Higher Ed Blog for Google

Featuring a blog as a key part of your website will give you a 434% better chance of being ranked highly on search engines.
HubSpot's State of Inbound 2018 Report

Carnegie announces the acquisition of Fire Engine RED's Student Search service.

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