Higher Ed Website Redesign RFP Guide + Template

Craft a Website Redesign RFP That Leads to Success

Writing an informative and robust request for proposal (RFP) increases both the quantity and quality of proposals your college or university will receive; allowing you to choose the perfect partner. Based on over 1,000 RFPs and years of experience writing and reading RFPs in higher ed, we're sharing our recommendations on essential content and why each section is important. Fill out the form below for instant access to our higher education RFP guide.

Higher Ed Website Redesign RFP Guide + Template

Since 2001, Carnegie’s website development team has worked with more than 350 higher education institutions and we’ve talked to hundreds of marketing leaders about various brand, website, and digital projects. We’ve reviewed at least 1,000 RFPs ranging from two to 92 pages. (Length rarely equals substance, in case you’re curious). We know what makes a good RFP and how the information included in it can help an institution find the perfect partner for their upcoming website redesign.

In our content download, Higher Ed Website Redesign RFP Guide + Template, we break down each essential section of an RFP and why it’s important. This template works as a framework that allows you to drop your institution’s information directly into the document. We also include an evaluation rubric to score RFPs. Having that quantitative data is a huge help in the partner selection process.

This guide and template include:

  • Which information to include in your website redesign RFP and why it’s important.
  • Examples of goals, priorities, timelines for a website redesign.
  • An evaluation rubric to score RFPs on a 100-point scale.
  • Finalist presentation questions after the RFP process is complete.

Download the RFP Guide + Template.