Gain powerful insights into your direct competitors and discover prime positioning opportunities that help you stand apart.
Gain powerful insights into your direct competitors and discover prime positioning opportunities that help you stand apart. Through our wholly original approach to competitor analysis in higher education marketing, we place ourselves in the position of a student, evaluating your competitor schools’ primary campaigns and marketing messages to reveal what they are saying and how effectively they are saying it. From websites and social media presence to print and video campaigns, we analyze the communication channels most responsible for shaping prospective student perception and engagement. Summary observations and insights include:
Personality, Tone, + Style
Rise above the noise with our proprietary personality analysis. We uncover the quality of your college or university’s current brand storytelling and empower you to better express your narrative.
Channel Trends + Traps
We analyze multiple platforms to reveal channel-specific trends and traps and equip you to avoid common pitfalls across your own.
We identify where an unclaimed marketing opportunity exists and how to evolve your position and reshape your campaigns to claim it.
Samford University Case StudySamford University needed a partner who could produce exceptionally authentic recruitment pieces and the vast majority of its communications flow to prospective students.
The Need Imperative: Why Marketing & Financial Aid Should Come TogetherAcross the country, new first-year students in the fall Class of 2021 are busy preparing for a college experience they hope will feel a bit more “normal”...
Samford University’s Marketing Success StoryIt’s an incredibly rewarding experience for all of us at Carnegie when we have the privilege of working with a university through key phases of marketing and...