The Senior Director of Digital Strategy is responsible for the management and success of the Digital Strategy team. Work closely with the AVP of Digital Strategy to set team goals, foster an excellent client experience, and ensure sound planning and execution of strategic marketing campaigns. They work closely with our entire Digital Marketing team on strategic oversight and relationship management of Carnegie’s higher education clients.
Duties and Responsibilities:
- Team Management and Supervisory Responsibilities
- Manage a team of paid digital media strategists who are responsible for media planning and reporting on clients’ campaigns executed via Google Ads, Meta Ads Manager, LinkedIn Ads Manager, Google Display & Video 360 DSP, Snapchat Ads Manager, and others platforms
- Directly oversee the daily workflow of the department and client
- Supervise team members’ career growth and development
- Actively participate in interviewing, selection, onboarding, and training of new Digital Team staff
- Keep a close eye on the Digital Division’s bottom line, ensuring all campaigns are running for a profit and internal revenue goals are met
- Provide constructive and timely performance evaluations
- Reporting and Analysis
- Continually evaluate the effectiveness and client experience delivered through reporting and analysis of paid campaigns to ensure they meet client needs
- Analyze data in aggregate, identify short-term and long-term trends, and make thoughtful recommendations accordingly
- Client Interaction
- Foster client-agency relationships through involvement in proposal pitches and initial client kick-offs, and through supervisory account oversight
- Identify digital business opportunities and design the media plan to drive an effective digital marketing strategy and sound tactical execution
- Provide expert knowledge and guidance on digital strategies for clients as needed
- Internal Teams
- Facilitate and encourage cross-divisional communication and collaboration for smooth internal communication and a seamless client experience
- Work closely with other Digital Team leaders to improve processes, identify opportunities for expanded service and product offerings, and develop new business goals
- Keep up-to-date on digital landscape trends, emerging platforms, and industry news
Knowledge/Skills/Abilities:
- Clear oral and written communication skills, both internally and externally to confidently speak to and present on campaign performance with both clients and internal Digital team members
- Experience analyzing and reporting on data trends with a full understanding of digital marketing KPIs and success metrics
- Experience using and analyzing data visualization tools such as Google Looker Studio and Google Analytics
- Highly skilled with team management and personnel dynamics
- Excellent attention to detail and the ability to effectively multitask in a deadline-driven atmosphere
- Demonstrated problem-solving skills, utilizing resources to work independently and troubleshoot arising issues before escalating to senior team members
- Due to the remote environment, effective communication and time management skills are required, as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis
- Physical requirement: Must be able to work at a computer for prolonged periods
Credentials and Experience:
- Bachelor’s degree required; Marketing/Advertising major or concentration preferred
- 5 or more years of experience with digital media planning and/or execution of digital marketing campaigns
- Minimum of 2 years of management experience with direct reports required
- Direct experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and/or Google Display & Video 360 or other DSP required
- Google Ads and/or Google Analytics certifications a plus
- Experience with Asana or other project management software tools a plus
- Deep experience in managing a team of marketing professionals