See Conversion Rate Optimization in Action
Data-Driven Insights
We use advanced analytics tools like Google Analytics 4 (GA4) and Microsoft Clarity (featuring heatmaps, scroll maps, and session replays) to evaluate how students interact with your site. These insights reveal friction points and user behavior trends, guiding strategic improvements.
A/B Testing & Experimentation
Through A/B and multivariate testing, we compare different versions of key web elements—such as page layouts, headlines, and call-to-action buttons—to determine what drives the highest engagement and conversions. This structured approach ensures every change is backed by real user data.
Continuous Optimization & Measurable Results
Conversion Rate Optimization is not a one-time fix—it’s an ongoing process of testing, learning, and refining to maximize results over time. By continuously optimizing your website based on performance data, we help institutions increase engagement, improve user experience, and enhance ROI from marketing efforts.
Integration with Existing Digital Strategies
Conversion Rate Optimization works alongside your existing marketing campaigns, digital ads, and recruitment efforts to ensure your website effectively supports your enrollment goals. Whether paired with paid media, SEO, or personalization strategies, Conversion Rate Optimization helps convert more prospective students at every stage of the funnel.
Why Carnegie?
With deep expertise in higher education marketing, web strategy, and data analytics, Carnegie understands the unique challenges institutions face in driving inquiries and applications. Our Conversion Rate Optimization solution helps you make continuous, measurable improvements to your site—enhancing the student experience and increasing conversions without requiring a major rebuild.