As an Director for Social Media Marketing + Digital Strategy, Amy Szablak is instrumental in setting up and executing campaign tactics. She is responsible for monitoring campaigns and performs regular optimizations and restructuring as needed to maintain top performance. Prior to joining Carnegie, Amy worked at Merrimack College as a marketing specialist, where she managed marketing plans and strategy. She is passionate about her career in higher education marketing and enjoys marketing products that will give students the education they need to make the world a better place.