As an Creative Writer for Carnegie’s Signature Creative division, Lily Tobias draws from her background in linguistics and English to approach problems from an analytic and creative perspective. Partnering these skills with SEO tactics, Lily develops content strategies that meet clients’ needs and compete in an ever-changing digital landscape. Through keyword research, data analysis, and monthly reporting, she delivers measurable progress and key insights into site performance–all of which translate into tangible results. Lily has a passion for higher education that is noticeable in every stage of the content optimization process.