As a Senior Digital Advertising Copywriter, Marissa Herman leverages her passion for writing and experience in education-based marketing to write compelling copy for Carnegie’s clients. After graduating from Emerson College, Marissa worked as a Senior Marketing Writing Specialist at an educational travel nonprofit. Her expertise helps her turn complex brand strategies into persuasive PPC and Display ads as well as content for social media, landing pages, and other paid media. Marissa collaborates across Carnegie’s teams, adapting content, brainstorming, and performing tests to deliver creative and engaging short-form copy.