Grow your website’s organic traffic by improving its SEO with our guide.
15-Step SEO Checklist for Higher Education
If you’re looking for a cost-efficient way to start funneling traffic to your institution’s website, search engine optimization is a no-brainer.
What isSEO
Search engine optimization (SEO) is a crucial strategy to improving your institution’s website visibility. SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO targets unpaid traffic rather than direct traffic or paid traffic.
How does itwork?
When a user goes to a search engine’s web page (Google, Bing, Yahoo, etc) they enter a word, phrase, or question. The search engine’s crawler (a bot that browses the web) goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those webpages back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with yourquery.
Benefits ofSEO
When it comes to your marketing strategy, the rewards of SEO highly outweigh the costs. A few of the many benefits include:
- Save money onads.
- Target more quality traffic.
- Grow quantity of traffic.
- Improve conversion rates.
- Increase brand awareness.
