Have you ever wondered how your digital marketing budget compares to that of your peers?

Benchmarking Digital Marketing for Higher Education 2020

Learn how institutions organize themselves for digital marketing, who executes the work, how they fund it, and how they use various important digital channels. Let’s agree that digital marketing is complicated. That’s true for businesses, and it’s definitely the case for colleges and universities. Have you ever wondered how your digital marketing budget compares to that of your peers? Your competitors? Are you curious about how to best structure your marketing and communications office to keep up with an evolving digital landscape?