The Power of Personality: Brand Research

In this webinar, Jared Brickman breaks down how to measure your institution’s unique brand personality and explains how using a clear archetypal framework can help you better understand your brand, your students, and what resonates most authentically. This webinar is the second installment of a five-part series, The Power of Personality: Building a Higher Education Brand That Connects. Be sure to check back weekly as each new episode is released!