Brand Activation

Where Strategy Becomes Story

After the announcement comes the real work. Carnegie’s brand activation strategy helps your institution live the brand you’ve built, aligning every voice, channel, and touchpoint around a shared story that moves people to action.

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Our Approach

Activating your brand is about more than rollout—it’s about lasting adoption. We help you connect vision with action, translating your brand’s strategy into consistent, measurable engagement across every audience and channel. With training, creative support, and data insight, we make your brand as powerful in practice as it is on paper.

Build Momentum Beyond the Launch

Brand Ambassador Training

Empower your champions with workshops and tools that build excitement and consistency across departments.

Storytelling Strategy

Shape a unified narrative that humanizes your institution and connects audiences through authentic stories.

Signature Creative

Express your brand with impact. Our creative team translates your personality into visuals and messages that connect emotionally and build recognition.

Organizational Assessment & Staffing

Ensure the right structure, roles, and resources are in place to sustain your brand well beyond launch.

How it Works

Build Alignment

Your brand’s power starts within. We begin by aligning leaders, communicators, and creators across campus, building shared understanding and enthusiasm that make your brand more than a message, but a movement.

Empower Every Team

From workshops and ambassador programs to creative toolkits, we give your teams the tools, language, and confidence to express your brand authentically and consistently across every channel, department, and moment.

Tell Your Story Boldly

Together, we turn strategy into storytelling. Our strategists and designers help you craft campaigns and content that translate your brand’s truth into emotion, sparking connection and building lasting belief.

Measure and Evolve

Every activation deserves proof. We help you define the right KPIs, track adoption, and demonstrate success with clear analytics and dashboards, so you can refine your approach and celebrate your brand’s momentum.

Ready to Get Started?

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Unifying an Iconic Brand’s Personality Leads to Record-Breaking Enrollment

The University of Mississippi (Ole Miss) revitalized its time-honored brand through research-driven storytelling and attracted the largest incoming class in state history.

Featured Brand Activation Case Study

“Whether it be co-creating and training our campus community about our brand personality or working with our marketing team to execute national, brand-building digital campaigns, Carnegie has deepened the work of our team and become a valued partner in how we bring awareness about our university to the world.”

Ryan Whittington
Assistant Vice Chancellor for Marketing, University Marketing & Communications
University of Mississippi

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The University of Mississippi

Revitalizing a time-honored brand through research-driven storytelling and attracting the largest incoming class in state history.

Two young women smiling in a car, one driving and the other in the passenger seat on a sunny day.

Research

Summer Research Series: Personality in Storytelling

We examine how students and parents connect with authentic stories in the college search process—and why personality-driven communication is emerging as a powerful tool for engagement.

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