Carnegie Clarity

Power Personalized Experiences That Drive Results

Carnegie Clarity connects your data, marketing, and web experiences so you can discover what drives enrollment and deliver personalization that converts.

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Our Approach

Carnegie Clarity transforms how higher education institutions understand and engage prospective students. With a single line of code, it unites behavioral, marketing, and CRM data to reveal what truly drives inquiries, applications, and enrollment. It then delivers personalized website experiences that adapt to each visitor’s interests and stage in the journey. The result: full-funnel marketing attribution and personalized experiences that turn insight into action, and connections into conversions.

Expanded Insight. Personalized Impact.

CRM Integration

Bring your marketing and enrollment data together in one transparent view. Clarity connects seamlessly with your CRM to reveal which campaigns, channels, and messages drive inquiries, applications, and enrollments, eliminating guesswork and enabling data-backed decisions.

Web Personalization

Create individualized website experiences that engage each student by interest, geography, or funnel stage. Using real-time and historical data, Clarity delivers messages that feel personal, building connection and driving action before a student ever completes a form.

Attribution Dashboards

Gain full-funnel visibility with interactive dashboards that translate complex data into clear, actionable insight. Clarity’s attribution modeling reveals what’s fueling enrollment growth, so you can invest confidently in the strategies and stories that move students to act.

Behavioral Data

With just a single line of code, Carnegie Clarity uncovers the rich behavioral patterns behind every visit. See what students are exploring, how often they return, and what truly captures their interest, empowering smarter content, engagement, and conversion strategies.

How it Works

Track Every Interaction

With just a single line of JavaScript, Carnegie Clarity begins uncovering the story behind every visit, tracking behavioral patterns, interests, and engagement across sessions. It captures the full journey from first touch to enrollment, revealing what students explore, when they return, and how they move through your funnel.

Connect Your Data Sources

Clarity integrates marketing performance, CRM data, and web analytics into one powerful system. You’ll see exactly how campaigns, channels, and messages influence inquiries, applications, and enrollments, giving you the insight to make confident, data-backed decisions.

Personalize the Student Experience

Using real-time and historical data, Clarity tailors web experiences to each student’s unique interests, location, or stage in the journey. Personalized calls-to-action and content create meaningful connections that drive engagement long before a form is ever submitted.

Illuminate Performance and Impact

Clarity’s visual dashboards turn complexity into clarity. You’ll see what’s driving awareness, conversion, and yield across every touchpoint, empowering your team to optimize strategy, maximize ROI, and strengthen student engagement with confidence.

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Real-Time Insight That Turned Data Into Enrollment Growth

Mercer University needed a new, strategic approach to meet its enrollment goals in a competitive market. With Carnegie, they found a partner that would set them up for sustainable growth and success.

Featured Carnegie Clarity Case Study

“Partnering with Carnegie, we now have a full student lifecycle strategy that gives us confidence that we can successfully recruit students who belong at Mercer.”

Diana Faircloth
Assistant Vice President for Enrollment Management
Mercer University

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Mercer University

A new, strategic approach to meet enrollment goals in a competitive market.

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Summer Research Series: College Choice Trends

For the second entry in Carnegie’s Summer Research Series, we analyzed responses from our May 2025 survey of more than 3,400 prospective students and parents. This report explores how families approach the college decision-making process—from how they search for information to what influences their choices, including the role of social media, content trust, and perceptions of influencers.

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