enrollment management

Build the Class That Builds Your Future

Empower your institution to attract, engage, and enroll students who will thrive with enrollment management strategies built for today’s higher ed reality.

Our Approach

Enrollment today is no longer linear. Students weigh countless options, research independently, and expect institutions to meet them where they are. Carnegie’s enrollment management services give you more than tactics—we deliver clarity. Using AI-powered intelligence, market insights, and hyper-personalized outreach, we design strategies that connect ambition with opportunity, helping you hit enrollment goals while strengthening brand and student outcomes.

How it Works

Illuminate Your Enrollment Landscape

Every partnership begins with understanding. We dive deep into your enrollment data, student journeys, and market dynamics to reveal where connection gaps exist and where opportunity lives. Through enrollment analysis, audience insights, and predictive analytics, we map the “now” before building what’s next.

Design a Strategy Built on Connection

We turn insight into action. Using psychographic segmentation and market research, we design enrollment management strategies that align institutional goals with student motivations. Every plan blends human understanding with data-driven precision, so your outreach feels personal and your pipeline stays strong.

Activate Your Enrollment Ecosystem

Next, we put strategy in motion through personalized multichannel campaigns, Slate-optimized communication flows, and digital experiences that meet students where they are. Our integrated approach connects marketing, admissions, and financial aid to ensure a seamless journey from prospect to enrolled student.

Optimize and Evolve in Real Time

Our work doesn’t stop at launch. Through continuous monitoring, A/B testing, and yield reporting, we refine performance to maximize ROI and student yield. With transparent dashboards and actionable insights, you’ll always see what’s working and what’s next.

Ready to Get Started?

A Modern Enrollment Strategy Ensures Future Success

Mercer University needed a new, strategic approach to meet its enrollment goals in a competitive market. With Carnegie, they found a partner that would set them up for sustainable growth and success.

A couple sits at a table, looking at a phone and taking notes together with a laptop nearby.
Research

Summer Research Series: AI Use in the College Search

We explore how students and parents are using AI in the college search process—from researching schools with tools like ChatGPT to evaluating institutional trust and transparency around AI use.

Let’s Inspire Prospects to Become Students

When students succeed, higher education thrives. Let’s create enrollment strategies that connect ambition with opportunity and inspire the next class to say yes.