Service: Enrollment Strategy

With new leadership at the helm, Georgia Southern University needed a comprehensive strategic partner to lift their brand and reputation to match the caliber of the research and offerings they provide, meeting the growing industry in their region. After previous brand exercises did not recognize their true voice and direction, Georgia Southern partnered with Carnegie to execute an inspirational, authentic brand elevation that permeated throughout a website redesign, digital marketing campaigns, and comprehensive Student Search communications to elevate their reputation, grow enrollment, and gain footholds in their secondary and tertiary markets.

The admissions staff at St. John Fisher College, a private liberal arts college in Pittsford, New York, ran into a common problem when deciding to implement Slate in early 2020: How would their small staff manage the implementation of a new CRM while trying to conduct business as usual?

Samford University needed a partner who could produce exceptionally authentic recruitment pieces and the vast majority of its communications flow to prospective students.